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moscow
O12 Lab
Bringing the future to sportswear
O12 helps people maintain a healthy lifestyle through their sports nutrition. In 2022, we created the O12 Lab sub-brand and helped them expand into a new sportswear category.
The first collection was created for the urban resident and focused on futurism and technology in sports.
The first collection was created for the urban resident and focused on futurism and technology in sports.
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Overview
index
Year
2022
Services
- Design strategy
- Tone of voice and slogan
- Visual identity
- Fashion design
- Print consulting
Bureau Team
![](https://cdn.prod.website-files.com/65e83c33ecc37011cff4e80f/662a4f58a4340a439ae30cc2_Ellipse%201-1.png)
Sergey Dergachenko
Partner, Design Director
Alexey Mikhailov
Art Director
![](https://cdn.prod.website-files.com/65e83c33ecc37011cff4e80f/66631c994e257665d95e9acd_Ellipse%2031.png)
Savva Platonov
Graphic Designer
Bureau Partners
Vladimir Guryanov
Photography
Bureau Partners