O12 Lab. Bringing the future to sportswear
O12 helps people maintain a healthy lifestyle through their sports nutrition. In 2022, we created the O12 Lab sub-brand and helped them expand into a new sportswear category. The first collection was created for the urban resident and focused on futurism and technology in sports.
∙ Design strategy and visual identity
∙ Slogan
∙ Fashion design and consulting
∙ Print management and consulting
Bureau Team
Egor Fomin / Partner & Creative Director
Sergey Dergachenko / Partner & Design Director
Alexey Mikhailov / Art Director
Savva Platonov / Graphic Designer
Bureau Partners
Vladimir Guryanov / Photography