PROJECTS
ABOUT
FLOW
CONTACT
Behance
PROJECTS
ABOUT
FLOW
CONTACT
PROJECTS
ABOUT
FLOW
CONTACT
Miras+
Upgrading a team of experienced geeks to the respectable tech business partner
details
▼
Miras+
Upgrading a team of experienced geeks to the respectable tech business partner
Team
Partner & Creative Director
Egor Fomin
The Client
Miras+ started as a tech collective united by modern engineering skills performing complex technological tasks both for private businesses and state companies.
The Context
As the company grew to the point when they were ready to compete with bigger tech companies for getting bigger clients they needed the professional look&feel.
The Solution
Within series of discussions Miras+ and Cult teams came to mutually desired visual language which combines recognisable style, modern optimistic tech mood and connects to real people and their projects. The core of the visual identity became plus symbol designed to signify Miras+’s tech brand status. The Cult team translated Miras+ ability to optimise business processes into iconic pattern formed by a variable density grid array of plus signs. Later, the pattern became a powerful visual tool interacting with optimistic yet realistic photostyle. The identity has been applied to print materials, social channels and the Miras+ website.
Art Director
Alexey Mikhailov
Partner & Design Director
Sergey Dergachenko
Graphic Designer
Savva Platonov
Other projects
Brand identity/
Packaging
Koffeine
Exclusive quality product turned into niche brand
Exclusive quality product turned into niche brand
BRAND IDENTITY/
digital Design
Vibrant visual identity
for fashion laboratory
Vibrant visual identity
for fashion laboratory
TeamMerch