Miras+
Upgrading a team of experienced geeks to the respectable tech business partner

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Miras+
Upgrading a team of experienced geeks to the respectable tech business partner

Partner & Creative Director
Egor Fomin

The Client
Miras+ started as a tech collective united by modern engineering skills performing complex technological tasks both for private businesses and state companies.

The Context
As the company grew to the point when they were ready to compete with bigger tech companies for getting bigger clients they needed the professional look&feel.

The Solution
Within series of discussions Miras+ and Cult teams came to mutually desired visual language which combines recognisable style, modern optimistic tech mood and connects to real people and their projects. The core of the visual identity became plus symbol designed to signify Miras+’s tech brand status. The Cult team translated Miras+ ability to optimise business processes into iconic pattern formed by a variable density grid array of plus signs. Later, the pattern became a powerful visual tool interacting with optimistic yet realistic photostyle. The identity has been applied to print materials, social channels and the Miras+ website.

Art Director
Alexey Mikhailov

Partner & Design Director
Sergey Dergachenko

Graphic Designer
Savva Platonov

Brand identity/
Packaging

Exclusive quality product turned into niche brand

Exclusive quality product turned into niche brand

BRAND IDENTITY/
digital Design

Vibrant visual identity
for fashion laboratory

Vibrant visual identity
for fashion laboratory